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Gross Knowledge: Shawn's Blog

Friday, March 31, 2006

More Eye Tracking

http://blogs.zdnet.com/BTL/?p=2776

The votes are in. (Like I needed Jakob Nielsen to tell me this.)

What your audience loves = your content.
What your audience ignores = your ads.

Advertisers need to think contextually when planning their online advertising spends.


eyetrack.jpg





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