Knowing Your Medium
How smart and business savvy is Madonna?
Well for starters, she knows her audience. She knows their medium of choice. One look at her new music video and it's obvious that she's creating content for viewing on the video iPod.
http://www.youtube.com/watch?v=sjL8vWhBY6M
The Material Girl stays relevant in the 21st Century by thinking and acting like a fan. How often do you do that while sitting at your desk thinking of your next great marketing communication strategy?
Well for starters, she knows her audience. She knows their medium of choice. One look at her new music video and it's obvious that she's creating content for viewing on the video iPod.
http://www.youtube.com/watch?v=sjL8vWhBY6M
The Material Girl stays relevant in the 21st Century by thinking and acting like a fan. How often do you do that while sitting at your desk thinking of your next great marketing communication strategy?
posted by Shawn at 5:58 PM
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