BIM: Built-In-Marketing

LG Electronics is set to introduce a new cell phone feature into the US market. The LG-SD410, LG-KP4100 and LG-LP4100 will feature a built-in breathalyzer.
The phone can also be programmed to block outgoing calls to selected numbers (aka Drunk Dialing) when the BAC reading is over 0.08.
Apparently the features are already a hit in Korea, selling more than 200,000 units.


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