Integrated Island
A little bit behind on this pop culture explosion, but just finished LOST SEASON 2 on DVD last night.
Came across these two web sites on Google and Wikipedia...
http://www.thehansofoundation.org/
http://www.oceanic-air.com/
Two great examples of an integrated LOST marketing and brand experience that continues the story, the creator's idea, the consumer's/viewer's relationship with your message, etc., etc.
You can get caught up in all of this... Truly get lost... Perhaps that's the point.
Came across these two web sites on Google and Wikipedia...
http://www.thehansofoundation.org/
http://www.oceanic-air.com/
Two great examples of an integrated LOST marketing and brand experience that continues the story, the creator's idea, the consumer's/viewer's relationship with your message, etc., etc.
You can get caught up in all of this... Truly get lost... Perhaps that's the point.
posted by Shawn at 9:43 AM
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