Interactive Marketing 101
lonelygirl15. Gotta love it.
For me, this is the nexus of media and interactive marketing. It's what keeps me totally stoked about the web.
Aug 11, 2006
Blog post on the lonelygirl15 rage:
http://threeminds.organic.com/2006/08/what_to_make_of.html
Sept 8, 2006
LA Times article discusses the mystery ... and if 1 million viewers have been duped:
http://www.latimes.com/entertainment/news/la-et-lonelygirl8sep08,0,7026609,full.story
Sept 13, 2006
NY Times article outs lonelygirl15 as Hollywood marketing smoke & mirrors:
http://www.nytimes.com/2006/09/13/technology/13lonely.html
* My point here is to not celebrate the best of interactive marketing as deceptive, but as a way for millions to connect with a brand - truly interact with it - collaborate, share and continue the advertiser's marketing message.
For me, this is the nexus of media and interactive marketing. It's what keeps me totally stoked about the web.
Aug 11, 2006
Blog post on the lonelygirl15 rage:
http://threeminds.organic.com/2006/08/what_to_make_of.html
Sept 8, 2006
LA Times article discusses the mystery ... and if 1 million viewers have been duped:
http://www.latimes.com/entertainment/news/la-et-lonelygirl8sep08,0,7026609,full.story
Sept 13, 2006
NY Times article outs lonelygirl15 as Hollywood marketing smoke & mirrors:
http://www.nytimes.com/2006/09/13/technology/13lonely.html
* My point here is to not celebrate the best of interactive marketing as deceptive, but as a way for millions to connect with a brand - truly interact with it - collaborate, share and continue the advertiser's marketing message.
posted by Shawn at 11:12 AM
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